One thing we love is to really flex our coding muscles, so when multi-award-winning marketing company Euro RCSG Riley (ERR) approached us to develop a micro-blogging platform in just one week we couldn’t refuse.
ERR realised that there was an excellent opportunity for them to engage with the audiences at their events by creating a micro-blogging platform in a similar spirit to Twitter. However, their innovation was to enhance it to suit the events audience, allowing users to log workshops they visited, people they met and set reminders for the things they wanted to see - all via SMS and web, mobile web and iPhone interfaces.
Obviously creating a platform as advanced as this is the sole business of many startups, but we used our knowledge pool of Open Source applications (e.g wordpress multi-user) and industry connections to deliver the basic platform in just one week!